Now that I have your attention, I just read an really interesting article by James Altucher called “The Ultimate Guide for Becoming an Idea Machine”. You can read it HERE – be warned it is a very longggg article but well worth reading until the end, James says, near the beginning, that it is Ok if you give up and don’t read to the end – you are just not ready for ideas!
The article is obviously about training your brain to come up with ideas. He explains that the successful ideas he came up with were when he was at his lowest points and had to think of ideas to survive: about to go bankrupt, after a divorce, contemplating suicide, after his father died, when he realised a business idea he worked on for 4 years was worthless.
He has many suggestions for generating ideas. One of them he calls “Idea Sex” – this is where you come up with a list of 10 things that everybody loves – then pick 2 and combine them to come up with a better idea. Can you think why it is called idea sex then?
It is said that the person who invented the GI Joe Doll came up with the idea and made a fortune by combining girl’s love of playing with dolls with boy’s love of playing soldiers and guns.
So you might combine sex and sleep, or food and sleep, or sport and sex, or food and cars………… think of the endless possibilities and fun that you can have. James says that it takes 6 months to train your brain to be an ideas machine so just keep coming up with lists of ideas everyday, good and bad, old and new, crazy and sensible.
He advises not to keep them to yourself but to share them as this inspires better ideas.
What a great idea – now go and make some ideas lists – but you should read the article first!